Packaging | Illustration | Design
The packaging for Bruno Munari book "Good Design" was designed to contain and protect the book, to be deliverable, recyclable and reusable.
The storage box contains furthermore a present: a fully biodegradable Growingpaper postcard that can be planted and from which an orange scent Thymus will grow.
Moreover the pack has a tear-strip opening: semantically it refers to the gesture of peeling the orange, also giving the consumer an easy and nice unboxing experience.
Communication is strengthened recalling the orange crate, through a graphic element on all sides of the pack.
The packaging is designed to take up minimal space for storing; after filling it with the book and the postcard, it forms a 3D box.
