(Mock Client) Video Flux is streaming service for watching and sharing short-form videos. Their app caters to a teenage demographic, and I kept this in mind as I developed their brand assets. In the future, they may consider rebranding to just Flux, which is why they needed a strong logo that could stand on its own. The word “flux” suggests motion and flow, so the forward-pointing buttons in the logo not only represent the service this app provides, but it also symbolize the essence of the brand.