Project:
Senta’s Peanut Butter Branding and Packaging
Client:
Shreeji Nut Butter ®
Client:
Shreeji Nut Butter ®
This product is a brand of Shreeji Nut Butter, based in India from Gujarat also known as the “Groundnut – Bowl” of India,
is a natural products company.The peanut butter packaging is aimed at the healthy public for a good diet. Produced using rich quality of peanuts & processed in their own local plant using the unique authentic recipe which creates highly nutritious Peanut Butter with delightful taste & smooth creamy texture.
We developed a dynamic identity with popping colors and stickers to deliver a playful feel.
The color palette uses vibrant tones that help to distinguish the different presentations of the spreads according to its six flavors.
The color palette uses vibrant tones that help to distinguish the different presentations of the spreads according to its six flavors.
The range is designed to sit well together on the shelves around the globe, while each flavor is easily differentiated through the bold color palette that tie-in with Indian ethos of using natural and locally sourced ingredients wherever possible.
So grab a jar, grab some toast (or maybe just a spoon!) and treat yourself to some better peanut butter.
You can order your piece here.
