J.P. Morgan
Corporate and Investment Bank (CIB) Visual Brand Guidelines 2018
As an Executive Director in Marketing at J.P. Morgan, I leaded teams of in house and agency creatives to tell a coherent, provocative brand story while managing the overall look and feel for the Corporate and Investment Bank (CIB). This includes public sites, collateral, product branding, firm-wide initiative branding, social media, video, email, and event content.
Working with the creative team at Landor, the design challenge was the need to change J.P. Morgan's perception as an old legacy bank to an innovative leader in technology adapting to our clients needs as banking changes. The visual system enhances the traditional core J.P. Morgan style to be more modern, distinctive and ownable to J.P. Morgan.
J.P. Morgan Thought Leadership
J.P. Morgan Technology Initiative Look and Feel
