With the mutations of the market and the evolution of technology, it became necessary to start conceiving logos with other characteristics. Nowadays logo is more than a brand rapresentation, it becomes an ambassador and it must be reproducible on several supports, both online and offline. Within an increasingly overcrowded market, simplicity becomes an essential prerogative for the versatility and recognizability of a succesful brand.

The master brand is used to identify several realities, even very different from each other.
Starts from a common vision, it creates a specific mission for each product and reaches a specific positioning for each market. The master brand inserts in its sub-brands and branded realities, references such as: name, font, colors, symbols.