Noah + Kaya
Creative Direction
Noah + Kaya is a boys fashion brand inspired by two cool and very active kids who think being comfortable is essential to being stylish.
The primary focus of this brand is comfort. They know, first hand, what feels good to kids and what doesn’t when it comes to wearing clothes. Noah + Kaya uses Pima cotton, which is a type of staple material that has extra-long, more durable fibers than regular cotton. It lasts longer and it’s softer to the touch. It feels great against the skin and it's hypoallergenic.
No labels inside so kids don’t feel itchy. Their garments allow kids to play freely without being restricted by what they’re wearing. The clothes are stylish and versatile so they can be worn to school, to a family event, or to the skate park.
Noah and Kaya, the boys, have been involved in every step of the design process, from color combination to their feedback on how the fabric feels against their skin. They also suggested inserting kneepads on their sweatpants for extra protection when playing extra rough.
The company is also environmentally conscious and believes in fairness for all employees. They work with a reliable, fair and sustainable factory in Perú certified by WRAP (Worldwide Responsible Apparel Production).
As Creative Director, my goal was to convey the company’s values and present the brand as your go-to place for stylish, environmentally conscious essentials for kids.
