For close to three decades, East Hanover resident Carmine Fusco has worked extensively in the field of financial and real estate investment. He performs his duties as the founder of CLM Global Enterprises, a company that deals with the provision of internet traffic for financial advertisers. Through his role, Carmine Fusco manages a team of dedicated email marketers.

Email marketing has in recent times continued to grow as one of the key techniques utilized by both small and large businesses for advertising and communication. Creating an email list of prospective customers benefits a business in the following ways:

1. Email lists enable your business to engage directly with your targeted audience. Communicating with users who have chosen to subscribe to your mailing list makes it easy for you to relay your message thus increasing the chances of conversion.

2. You own your email list which puts you in charge of how you want to manage your email campaigns. This is unlike social media platforms and search engine optimization initiatives which can affect you especially when companies change their policies.

3. Email marketing is associated with lower costs compared to brochures, flyers, and traditional mail which may require more investment.