Enki is a world class Barista who needed a visual identity that reflected his values as an international reference in the world of coffee. Enki believes that
"The world would be a better place if a good coffee made people feel like it's worth being alive"
Rationale
Shaped after the forces of nature and latte art, this symbol, identifies distinctively enki as a brand.
Interestingly, this symbol is defined by google image search as a “planet” and sometimes as a “crescent”. Pretty convenient for a brand born in the middle east with a global point of view.
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