A project where I was asked to design a brand persona based upon the following traits:

The Convenience King

- Loyal to the brand that he's already comfortable with

- Convenience first; hates petty/trivial stuffs

- Quick decision maker

The Bargain Hunter

- Not loyal to a certain brand; move on to other brand pretty easily if they offer more attractive stuffs and price

- Price point takes a major role in decision making

- Not a quick decision maker

- E-wallet bargain hunter

From the traits above, I did some research on the society's behavior that suits the traits, see how they behave and what they wear, then generalize their apearance. Came up with several designs but these two brand personas made the cut, and later the illustrations were printed in a life-sized cardboard cutouts

Gouache and acrylic gouache on watercolor paper . 2019