Nuuen: Alternative Power Solutions

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Brand Essay 01: Concept work for a sustainable energy company.

NUUEN is an international energy consulting company that offers clients alternatives to power and operate industries, cities and homes in a sustainable way. Clients vary from hospitality, government, manufacturing and commodity sectors looking for a way to stay on the lead with current technologies and innovations as well as their people’s well being.

The approach for this project was to create a conceptual identity that reflected vanguard in a relatively new service that will help industries adapt in an ever changing world and technologies.

The outcome for this project resulted in a naming process and brand system that we call a Conceptual Identity, a brand´s reason for being. Rich in meaning and symbolism, giving the brand a tone of voice that will give way to its communication strategy and inspiration to its collaborators.

Elements - Ocean - Energy representations - Science - Physics - Sun - Egypt

Concept Generation

Night: Is balance, restoration and ease

Death to ego and consciousness awakening

Nuuen is the start to the future of new ideas

Naming Process

Nun - Nunet

Is the beginning of everything that interacts, the origin of dialogue.

Nuuen (Neologism) is inspired in the origin of life from the Egyptian perspective of creation.

Nun and Nunet are the entities that bring elements to life, thus creating the balance that exists between sky and earth. We bring to life this concept by phonetically modifying the word Nuu and adding the suffix -en to make it relevant for the energy industry.

Origin - Life - Dialogue - Creation - Everything - Nothing- Time

Brand System

Complex Services to Easy Solutions

To represent NUUEN as a service and symbol the systematization of complex terms and technologies were aligned to each client’s profile needs. This system creates an empathy bond present in the brand and client’s relationship with the aim of creating a friendly approach to complex engineering projects.