Computer Weekly
Business Trade Magazine
Business Trade Magazine
Computer Weekly is a trade magazine - a serious one. It is the leader in it’s field and it has a strong voice and a lot of influence.
Reed Business International publishes Computer Weekly and they pride themselves on their journalistic standards. They don't regurgitate press releases. They do proper investigating and in-depth analysis. It’s how they've earned the trust of their readers.
They see themselves as 'The Economist' for I.T. professionals.
This means they see themselves as a brand.
And that meant that we could create an engaging campaign for them by giving the magazine a personality, because in business, a bit of charm and a whole lot of authority go a long way.
Reed Business International publishes Computer Weekly and they pride themselves on their journalistic standards. They don't regurgitate press releases. They do proper investigating and in-depth analysis. It’s how they've earned the trust of their readers.
They see themselves as 'The Economist' for I.T. professionals.
This means they see themselves as a brand.
And that meant that we could create an engaging campaign for them by giving the magazine a personality, because in business, a bit of charm and a whole lot of authority go a long way.
