Happiness is an emotion we crave, however recently feelings of fear and anxiety have been more prevalent. We expect this to change in the future as The New Optimists seek out joy and positivity through community engagement and activism. Forecast says that bright colors will be used more widely to communicate joy and happiness. Color preferences are subjective, inducing different emotions in each individual, however, research has shown that warmer tones of red, pink, orange, and yellow can evoke feelings of optimism and positivity.