DataPartners Branding
BRAND STRATEGY / VISUAL IDENTITY SYSTEM / BRAND SYSTEM GUIDELINES / BRAND ACTIVATION / USER INTERFACE DESIGN / WEBSITE
DataPartners provides customized marketing data solutions for mid to enterprise scale companies. They’re small, yet focused and strategic team yields measurable results not only from their expertise, but from the relationships they form with their customers. They were in need of a new image that represented their bold, authoritative personality traits that abstractly communicated what they did.
The new DataPartner’s logo provides a simple, distinct solution thats formed by organized, fluid, and converging streams of data. The system relies on traditional logo lockups, as well as a modular system that allows for the symbol and logotype to be used separately.
The Visual Identity System includes an abstract monoline illustration style that further communicates the process of simplifying and streamlining data. In turn, integrating this simple style into the system provides more flexibility to communicate abstract concepts for the business.
A simple, modular layout system was developed by combining type, imagery, and floods of color that boldy and confidently communicate who DataPartner’s is in an approachable, human-focused manner.
By following and excelling the brand guidelines, DataPartners' new website kept consistency and flexibility of their new visual identity system in digital form. We built their website using Wordpress's Gutenburg editor, allowing the DataPartners team to effortlessly create and edit their site as their business grows.
