Campaign for Peniscola's Council's recycling programe.

A simple visual concept portraying garbage thrown on the streets with sad dead faces drawn on them.

HL: "Give them a second life: recycle" followed by the sub headline: "Don't take away from your garbage the reincarnation illusion".

Several versions were developed covering the three categories of recyclable products: paper, plastic and glass, and were published in magazines, posters, billboards, billboards and television.

Additionally we created a video game where a bussy crab should recycle the garbage into the right bins in a given time.

The council wanted to involve the younger population, so besides the game, we organised   a show with activities for kids, storyteller with related content, custom competition and video game tournament.

Agency: Alter Partner

Creative Director / Art Director: Sergio Naranjo

TV Spot:

Production Company / Direction, post-production: Nektar Studio