Mad Rhino Games is a team of eight students of various disciplines who were tasked with creating Dare to be Digital's 2013 brand identity and marketing campaign. This would be used throughout the Dare competition and the ProtoPlay festival, featured across all aspects of promotional material including print and web media, animations for tv and web, and a game for android devices. The target market included the general public, families, teenagers, casual gamers and hardcore gamers, and students on game courses.
Project Duration: September 2012 to May 2013.
Resources: Pencil, Pen, Adobe Photoshop, Illustrator & Flash.
Project Duration: September 2012 to May 2013.
Resources: Pencil, Pen, Adobe Photoshop, Illustrator & Flash.
Producer: Ryan McKenzie
Lead Artist: Liene Birka
Artists: Katrina Craig, Laura-Ann Armstrong
Lead Programmer: Gareth Dawson
Programmers: Edd Gorman, Ethan Drew
Audio Designer: Brian Diamond
Character Development
Asset Development
Initial ident concept by Liene Birka. Ident development collaborated by myself and Liene Birka.
Asset library, shaded by Liene Birka
Ident Layout Development
Final Ident
Game Environment Development
Final Game Platform Designs
UI & Menu Development
Final Designs. Menus collaborated with all artists.
Animation Storyboards. 2nd by Liene Birka, 3rd by Laura-Ann Armstrong
