Nike France asked us to make a campaign website, where we can provide small French football clubs free Nike kits, tracksuits and/or goals. This all with the purpose to bring Nike more in the picture and sell additional related Nike products. As the UX Designer on this project, I was responsible to think about the customer journey flow and the ‘celebration’ moment that we wanted to give the target group. Within a small budget, we managed to create a scalable concept with a big impact on the experience. This resulted in an easy and understandable website for the clubs where they pleasantly completed the journey.

I facilitated a customer journey workshop to map out the club and retailers journey. A whole day session with Nike stakeholders.

Before starting with wireframes, I made priority guides to define what content is really important and needs to be a part of the designs.

Rapid wireframes sketches