Synergy Aquaponics is a progressive agricultural developer and researcher that is passionate about sustainable food production as well as technological advancement. Their forward-thinking approach to aquaponics aims to improve its efficiency and cost-effectiveness through science and technological innovation.

As a brand the company wants to break away from the established view on organic food production and bring their products to the mainstream market. They are also pushing the limits of controlled environment agriculture by doing research into space gardens and

zero-gravity aquaponics.

Aquaponics is a water based farming system. The design of the logo is inspired by the movement of water through the aquaponic system. The dot is meant to symbolize the company's research into zero-gravity farming.

While the existing trend in aquaponics is to highlight the integration of fish and plants, this visual approach highlights the science and core mechanics of the aquaponic system itself. The visual concept of the logo and identity design is meant to echo the company’s culture of blending technology and nature by showing organic movement through the contained environment of the aquaponics system.