定江河·酱酒。
这款中国白酒名为“定江河”。启动之初，是对其品牌基因进行充分解读与理解。江河湖海拥有洪荒之力，能定江河之力更是不同凡响，对于这种力量的人物画像绝非乌获、任鄙之流，而更应该是胸有乾坤的国之柱石。这样的解读也很好的联系到了产品的使用人群，让产品与消费者之间有所共鸣。基于这样的思路，我们将容器打造成了棱角分明的顽石状，暗合“中流砥柱”之意，在无尽的风浪中，没有变的圆滑，依旧屹立坚挺。而包装盒的背面，也是通过手绘插画的方式将若干历史上的一些国之柱石版的人物刻画其中，以求让产品也充满话题感。
The name of the Liquor is "Dingjiang River". Big rivers are generally places where the water flows fast, and it takes a strong force to intervene to make them calm and settle down. The people who can do this are what we call the "Mainstay". We designed the bottle in the shape of a stubborn stone with angles to symbolize the smoothness that doesn't change in the rush of the water, which also complements the sense of power.
On the back of the box, we printed a set of hand-drawn graphics that depicted ancient iron-fisted figures like Zhang Juzheng and Li Si, combined with hand-drawn water flow patterns and other elements, with the product name hollowed out in the middle to illustrate the theme. The final product is a dignified, stable and respectful one.
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