A link to site visuals and a walkthrough is here: The Stella Artois Vault 

An on pack promotion allowing consumers to claim their very own Stella Artois Chalice. A simple redemption process was given a beautiful online environment, built and designed by Stink Digital based on an original concept by Dave Tokley and myself. 

The idea was to create something that could be more than a one off - giving the vault potential to be used to house further digital and social campaigns in the future. A few in-jokes and classic brand ad references were deliberately placed inside to add to the fun for Stella Artois and advertising fans.