Flip it!
Traditional offline marketing gimmicks adopted by most brands are limited to the basic distribution of pamphlets, vouchers, menus, business cards and posters. It's important to offer offline assets that hold a unique value, which encourages your customers to engage with that can become a statement piece
Digital Rendition of the Flip Book
Offline Branding
The brands single point focus was to create a natural ice cream brand devoid of any preservatives, colours or stabiliser
Concept: Shreya Rao
Photography: Himon Mukherjee
Illustrator: Sarthak Sharma
Graphic Designer: Sarthak Sharma
Year: 2019
The flip book designed and created was a part of a whole host of other offline assets used for offline marketing & promotions
