Dyslexia is a learning disorder that involves difficulty reading due to problems identifying speech sounds and learning how they relate to letters and words (decoding). Also called reading disability, dyslexia affects areas of the brain that process language.

The idea of this Campaign is to support the children suffering from dyslexia, and to bring awareness amongst parents, teaching staff and others dealing with children of dyslexia to understand what their brain functions like or how it is difficult for them to adapt and understand the basics of learning.

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