Hemlock Paper
Buy paper, save tree, make tree, repeat.
Buy paper, save tree, make tree, repeat.
Paper packaging is a crime.
Here it is, a potentially perfect 8 1/2 x 11 ad, sitting in full view at an office supply store. And yet, the packages are mundane photocopies of each other - a few stripes here, a number there. Terrible, terrible waste.
That was our point of view when it came to creating interesting packaging for Hemlock 100% post-consumer waste paper. We wanted our packaging to stand out, and offer buyers some value above and beyond the environmentally friendly product inside.
We did it by connecting the package to the environmental benefit in a very interactive way. In simple english, we turned the cover into an origami tree.
Our thinking was, people would be able to wile away a few moments playing with the packaging and feeling a bit better about the photocopies they were making. If they looked around the copy room, they might also notice that the stacked paper packs lined up to form a pine tree. And if they saw the paper boxes, they might notice the boxes stacked up to form an endless tree trunk.
Interactive design like this is by its nature social. That's why we also created a contest idea - send us a picture with your 'forest' of trees, and we'll plant a tree for you. The person with the most trees in their picture gets a tree planted bearing their name on a plaque.
This packaging won a number of awards, and was profiled in a harcover design book. More rewarding, however, was the story told by the office supplier who sold the paper - he recounted winning his biggest client because the paper telegraphed green, and became a visible symbol of the office's commitment to sustainability.
Here it is, a potentially perfect 8 1/2 x 11 ad, sitting in full view at an office supply store. And yet, the packages are mundane photocopies of each other - a few stripes here, a number there. Terrible, terrible waste.
That was our point of view when it came to creating interesting packaging for Hemlock 100% post-consumer waste paper. We wanted our packaging to stand out, and offer buyers some value above and beyond the environmentally friendly product inside.
We did it by connecting the package to the environmental benefit in a very interactive way. In simple english, we turned the cover into an origami tree.
Our thinking was, people would be able to wile away a few moments playing with the packaging and feeling a bit better about the photocopies they were making. If they looked around the copy room, they might also notice that the stacked paper packs lined up to form a pine tree. And if they saw the paper boxes, they might notice the boxes stacked up to form an endless tree trunk.
Interactive design like this is by its nature social. That's why we also created a contest idea - send us a picture with your 'forest' of trees, and we'll plant a tree for you. The person with the most trees in their picture gets a tree planted bearing their name on a plaque.
This packaging won a number of awards, and was profiled in a harcover design book. More rewarding, however, was the story told by the office supplier who sold the paper - he recounted winning his biggest client because the paper telegraphed green, and became a visible symbol of the office's commitment to sustainability.
