FOUR FRANKFURT DYNAMIC BRAND DESIGN
BrandinG, IDENTity Design
Dynamic logo and corporate identity design for the project of Four Frankfurt – four skyscrapers for a lively banking district. Frankfurt’s highest residential and office floors are being built on the former Deutsche bank site. The four high-rise buildings, reaching heights of up to 233 metres, will feature around 600 new apartments. New squares, paths and arcades lay the foundations for an urban, mixed-use precinct, combining day-care centres, apartments and offices with hotels, retail and dining. FOUR interprets the skyline as a modern urban living space with inspiring perspectives.
The dynamic identity highlights the four skyscrapers rising up to the sky. The logo is based on folded paper and features the four departments/sub-brands – Retail, Hotel, Office, Residential. It is a 'flexible brand' that is in constant change and dynamism, adapts to all media, images, sound, film, print and online, takes on numerous colors and is always surprising.
My Task: Creating a flexible identity design, working on the brand concept, logo, colour scheme, key visuals, web design concept, creating the brand style guide, working collaboratively with the Mind Design team and Studio Hauser Lacour.
TYPE – for client Gross & Partner, work for Hauser Lacour at Mind Design
CATEGORY – identity design, flexible brand design
YEAR – 2017
More information about Four Frankfurt: https://www.4frankfurt.de/de/home/
