PACE ( Pan African Conservation Education ) is a non-profit organisation. It runs in partnership with Tusk Trust and Siren conservation education. It is all about sharing simple ideas to make big changes. The principle focus of this non- profit organisation is
peaceful co-existence of humans and wildlife in their natural habitat.
PACE finances educational institutions in remote African villages and the teachers instil in their students the importance of their village legacy or solving environmental problems like practising Permaculture or natural energy through Biogas respectively.
I chose to rebrand PACE and spread awareness about the organisations through various channels.
I drew inspiration from the African flag and the African colour scheme. Along the way, I looked into the meaning of pace ( meaning : walk at a steady speed ) and thought of making an Africa map footprint as a 'pictorial mark' to back the main identity. African patterns inspired the main identity exploration .
Social Media plays an important role in advertising a brand / organisation.
Central Saint Martins '20
