Branding and Design.
UCB's umbrella for all new, independent and unsigned music. We developed Undiscovered as an identity and conceptualised a movement that could exist as a programme for the introduction, mentoring and championing of new, up-and-coming and independent artists through on-air programming, online community and industry mentoring and networking.
The idea was always to make this a distinctive, stand alone identity though still very much part of UCB's stable but with its own independent spirit reflecting that of the artists themselves.
