Plasma Induction is one of the leading manufacturers of Induction Heating Furnace and Melting Furnace Equipment in India. Being a company with strong values and vision, they were looking for a solution that would bind their employees into a single thread. The company also needed a strategy that would help them connect to their stakeholders and convey the core message in a simple yet effective manner. 

Challenges are never easy, but then that's where the fun and excitement to come up with something incredible lies. Before presenting the solution Team Granth thoroughly researched the company's business and its approach along with other aspects. Equipped with ample knowledge about the company, we decided to create a song that would instantly connect everyone and yet be a different approach to showcase what the company stands for. Within a week we came up with a unique composition and launched the song on the auspicious occasion of Ganesh Chaturthi. The joy and pride of everyone's face meant the world to us. People felt united, passionate, and ready to reach the skies.