This concept of marketing utilizes the power of the internet. The power of high tech mobile devices and the internet makes digital marketing possible. One has to be aware and savvy of social media to have an effective marketing strategy. It has become a powerful tool for promoting almost any business. It is free and easy to use. A good strategy in establishing a name online is by making social media profiles such as Facebook, Instagram, Twitter, YouTube, and many more. Business owners like the CEO of Ironbelly, Larby Amirouche used the internet to improve their business reach. It has helped them establish their name on the world wide web.