CHALLENGE
Maybelline Indonesia has a wide range of concealer product that suit to Indonesian skin.
But Indonesian girls has not consider concealer as a daily makeup product.
How can we to convince the audience and create strong yet relevant reason why the need concealer daily?
INSIGHT
In the era of selfies, girls tend to use filter to cover flaws on their face. What if we create a social experiment that challenge them to post a selfie with no filter at all?
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Agency : Hybrid:H
Art Director : Zafira Dhanni
Copywriter : Dian Marthatiar
