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眷茶屋 Family Tea Home

嘉義縣梅山鄉太和村,屬於高海拔環境,茶湯蘭花香氣是最明顯的特色。 
眷茶屋,由豬圈改造,取諧音,為山林之女遠嫁都市的念鄉之情,也為對家人與村鄰的情感眷戀而命名。 

以放伴的方式所建造的眷茶屋,每一處都充滿著人與人之間的記憶與連結,
穿透的空間與山林融合,濃濃茶香、鳥鳴聲、談笑聲,在深山樹林中感受自然氣息。
 將這份濃烈的山間情意,沈澱在茶葉中 細細品嚐。
將人與人連結的概念帶入品牌與包裝, 從就地取材、茶農採茶製茶、山間禪意人情交流、山景意象,
以交錯的意境繪製成插圖,將樸實、手工、道地茶香帶入其中。

Taihe Village of Meishan Township in Chiayi County, Taiwan. Growing at high altitudes. The green leaves of the tea trees are excellent, and the orchid aroma is the most distinctive feature of the tea. The tea house ” Juan Cha Wu(Family Tea Home)” was reconstructed from a pig house is a homonym, named for the feeling of nostalgia for the daughter of the mountain forest marrying the city, and it is named to retain the love of the family and village neighbors.

Juan Cha Wu(Family Tea Home) built by the way of companionship is full of memories and connections between people. The penetrating space merges with the mountain forest. The tea aroma, the sound of birdsong, the chatter and laughter are in the deep mountain forest. Feel the natural breath. Precipitate this strong mountain affection in tea and taste it carefully. Bringing the concept of people-to-people connection into the brand and packaging, drawing from local materials, tea farmers picking tea to make tea, Zen-to-human communication between mountains, the image of the towering mountain scenery, and drawing an illustration with a staggered mood, which is simple, handmade, authentic tea fragrance is brought into it.



Type  /  Brand Design、package Design
Client  /  商太製茶廠-眷茶屋 Family Tea Home 
Designer  /  龔渝芳 
Creative Director  /  林家再
Account Executive  /  林家再
Year  /  2019


眷茶屋 Family Tea Home
Published:

眷茶屋 Family Tea Home

Published:

Creative Fields